To mark the celebration of the Queen’s 90th birthday, we worked with luxury British whisky brand Royal Salute to digitally amplify their sponsorship of the Royal Salute Coronation Cup, which takes place each year at Guard’s Polo Ground.
We created original lifestyle content to bring two iconic brands together, the Queen’s jeweller House of Garrard and Royal Salute, the only whisky created to pay tribute to Queen Elizabeth II Coronation in 1953. In addition to creating the digital campaign marking 2016’s momentous year in royal history, we wanted to collaborate with Garrard to be able to reach a new audience, whilst still remaining authentic and relevant to Royal Salute’s UHNW polo audience.
We curated beautiful story-led content inhouse, this was sketched, styled and photographed by our team and received high levels of organic engagement from UHNW’s outside of the polo world.
Royal Salute’s Instagram grew into new audiences which extended the conversation beyond the polo platform into UHNWI’s seeking design and craftsmanship.
“It’s a challenge to fine new ways to tell a brand’s story, but content is always the best place to start!”