This year we were tasked with the re-launch of Pimm’s No.6 Vodka Cup, a spirits brand which is part of the Pimm’s family for decades, but in recent years had fallen off the radar a little.
In just a few months our team of experts from brand design, to PR, to events management, to social media, content creators, influencer seeding and celebrity booking, have successful re-established Pimm’s No.6 within the luxury market.
After some research into the brand, we established a connection to it’s heritage which was linked to oysters; Mr James Pimm created Pimm’s to be paired with oysters back in the 1800’s.
We established a partnership with Wright Brothers, in London, creating cocktails to be paired to oysters, and launched with an intimate group of influencers such as Sarah-Jane Mee, Kristina Blahnik, Pips Taylor, Isaac Carew, Grace Woodward and more. The dinner was a chance for No.6 to align with the right people to reflect the brands new positioning and clearly define its luxury personality away from No.1.
We then went on to create the media launch. The event attracted over 130 influential people from the world of food, drink, fashion, film, art , music and culture. Top names included, Erin O’Connor, Jack Guinness, Laura Pradelska, Matt Richardson, Louisa Connolly-Burnham, Arielle Free, Max Rogers, Pips Taylor, Grace Woodward, Natalie Salmon, and many more. We had over over 1.5 million instagram reach based on the top influencers who engaged with Pimm’s No.6. Over 2,000 people viewed the ES magazine video on instagram alone, print readership reached over 3.8 million and online traffic reached over 40 million.
THE MEDIA LAUNCH PARTY