SHIMMY – WILL CHANGE THE WAY YOU DRESS FOREVER!

New fashion accessory, SHIMMY, liberates a woman’s personal style and opens up more wardrobe possibilities than ever before.

Stylist and entrepreneur, Sarah Price, has successfully conceived and launched SHIMMY, a new fashion accessory ‘women never knew they needed’. Having already sold out in six Harvey Nichols stores, women of all ages and sizes have had their outfits transformed by SHIMMY, aided by the high quality and fabric options available.

SHIMMY has been developed from consumer insight, Sarah has spent years listening to women of all ages in her fittings discussing the lack of sleeve options – without the overheating and bulking of layering a whole top underneath versus the number of sleeveless dresses and tops available to women on the shop floor. SHIMMY fills this void, lightweight and luxury, the sleeves are technically designed and tailored to sit under any item of sleeveless clothing, giving a perfect, smooth, tailored look to any outfit.

SHIMMY is a style movement. A liberation for women of all ages to get more from their wardrobe throughout the year and in between seasons. SHIMMY is about the endless outfit possibilities it opens up for all women and is especially ideal for women who work, travel, celebrating a wedding, and any woman who refuses to have her style restricted.

Sophie Cainey, 33, single, lives in London, PA in the City, commented:

Shimmy is the essential missing piece to my wardrobe, how have I survived without it? I’ve experimented with various outfit options for work, and it feels like you’re wearing a second skin, it’s unbelievable.  I’ve tried it with all kinds of sleeveless options and it’s perfect for work and for a more glamorous evening look. Shimmy is quickly becoming my go-to piece.”

Sarah Price, Stylist & Founder of SHIMMY, commented:

“Having spent eight years in fitting rooms with women of all nationalities, ages and style preferences the complaint that came up every single time with every single client was, ’I love it but I wish it had sleeves’. I spent two years developing this product because I wanted women to have ownership of their style choices and not have sleeveless clothes dictate what they would wear.”

SHIMMY has been created using the finest Chantilly and Jacquard lace, woven in Portugal at a third generation family run Portuguese mill, where the lace is woven on site, and fine gauge luxury Italian jersey produced. All SHIMMY’S are machine washable and come with a four-way stretch for comfort and recoverability. Multiple colour, fabrics and sleeve length option are available.

Sarah is currently designing and developing a collection of wardrobe must haves which will launch later in the year.

SHIMMY is available from £43 at  www.myshimmy.com and in six Harvey Nichols stores.